19 Jun 2014
Innovation meets heritage. Today, Harley-Davidson reveals Project LiveWire - the first Harley-Davison electric motorcycle.
In keeping with the company's customer-led product development approach, starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson's first ever electric motorcycle.
While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.
'America at its best has always been about reinvention' said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company. 'And like America, Harley-Davidson ha reinvented itself many times in our history, with customers leading us every step of the way. Project LiveWire is another exciting, customer led moment in our history'
Spurred on by this heritage, the Project LiveWire Experience invites customers to test ride, provide feedback and learn more about the story of the motorcycle. Even those who don't yet ride will have the opportunity to feel the power of Project LiveWire through Jumpstart - a simulated riding experience.
A 2014 U.S. tour – kicking off with a journey down Route 66 – will visit more than 30 Harley-Davidson dealerships now through the end of the year. In 2015, the Project LiveWire Experience will continue in the U.S. and expand into Canada and Europe.
"This builds on many recent reinvention successes for Harley-Davidson," said Levatich. "In just the last few years, we've broadened our reach to serve an increasingly diverse society, as well as reinvented our approach to product development and manufacturing. This has resulted in cutting-edge products like the recently launched Project Rushmore touring bikes, Harley-Davidson Street 500 and 750 models and this reveal of Project LiveWire."